there's too much pink in this. don't use the color pink because vcs will be turned off by it. i had to put some grays and black and make it a little more formal. when you go to power women tv, it's pink and gray. power women tv. make no mistake about it. it is interesting. there is a balance. you don't want everything to be pink and girlie. my feedback has been they're not going to take you as serious. >> not all women are attracted to that. >> not all women are pinkie. >> i do feel like -- because i'm in financial services in that world where there's not many of us. it's more so not just conscious branding, i'm a chick, i'm a brown chick, check it out. if you get me, if you're simpatico, i don't care what gender or color, you can be with me. i don't consciously do that. however, i did avoid pinks, i avoid being too girlie, the problem is you need to be taken