been talking about how companies are using it to increase their user base. we've learned a lot ourselves about the process and why we've tried to incorporate gamefication at your business. we asked you to send your entry for our most creative logo, and after serious deliberation, drum roll please, the winner is von cochran of jacksonville, florida, sent us his logo from his company black fly. he says the logo represents a lifestyle brand that combines fly fishing, art and adventure travel rolled into one. he wins a copy of our book "it's your business" a coveted "your business" coffee mug and i will call him to talk about how to tackle some of his company's challenges. congratulations. president obama will be inaugurated for his second term this week which means time is running out for today's elevator pitcher to capitalize on the event with his commemorative watches.