in retrospect you wonder where in lie the surprise for the romney forces because consistently they showed in the targeted states in those nine swing states that this was going to be the outcome, but they were thinking that yard signs necessarily equated with votes when they didn't. they were measuring rally attendance when they should have been looking at hard data. and so it's all a part of what i said a moment ago and what karen is saying. it's a big country. you got to embrace it or it will do you in for future cycles because demographics are not on the side of the sgchgop. >> is there a character matt tick figure that can bring it back? >> part of what we did in 2005 in the after math 6 john kerry's loss,figure that can bring it b?