is not just an interesting fact about how this state is likely to vote. what you are looking at right there is actionable intelligence. what political messaging is going to be most effective for winning this state given these age-specific numbers. again, you do not have to guess. it's an empirical question with an empirical answer. it is in the numbers. look from that same fox news poll. regardless of how you might vote, which presidential candidate do you trust to do a better job on protecting medicare? look at the margin. president obama winning that question in florida by a 13-point margin. so the people who want barack obama to win florida are pressing that advantage right now and the people who want mitt romney to win florida are trying to eliminate the president's advantage on that right now and they are both doing it in an intensely targeted way with this crucial block of older voters in florida that everybody knows they've got to persuade. with that in mind, listen to this radio ad that just started running there. >> hello? >> jeffrey, it's your mother. >> hey, mom, how are you? >>.
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