livelihoods for the sake of a marketing ploy. they also point out that the government already has conservation measures in place. whole foods, such a fascinating, fascinating store. >> yeah. >> i think a lot of people shopping at whole foods would be deeply disturbed to find out that the guy that runs whole food size a small government conservative bordering on being a libertarian. he is a fascinating guy. >> yes, but his -- >> i found most progressives don't like that kind of balance. they want to control the whole thing. now let's go to mike allen at politico for a look at his play book. good morning. >> good morning, guys. >> i loved what you called bill clinton here, the obama campaign whisperer. the clintons have already washed off 2008 for the most part, and are ready to back the president.