>> the clear and simple message was that you can't come for black folks' money by day and take by night. >> president of rebuild america, rebuild the dream, author of the book "rebuild the dream," congratulations on the book. it's doing well early on, isn't it? >> it sure is. >> this is a real sea change moment. >> big deal. >> you've got two of the biggest brands in america in history in advertising and the brand products saying, no, we're backing away from alec. how big is it? >> this is a very, very big deal. first of all, most people had never heard of alec. color of change has done a good job of exposing their agenda. this is a death star. they have pulled together -- you heard boehner, oh, it's a partnership between the legislative branch and the

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