collar. he's wearing the wrong clothes. there he is wearing clothes he looks totally comfortable in. not here. we'll see. i don't think he's doing well. he's 4% in iowa, and he can't get much lower with the margin of error. john, i don't understand how he can run such a terrible campaign and such great tv ads. maybe this will be the end of tv ads. thank you, john heilemann, you were very discreet in your description of his performance. up next, president obama ran on hope and change in 2008. something that's not likely to work in 2012, is it? getting ready to go negative, is he? we'll see. he is definitely getting personal and it looks like negative on people like romney. they've already started to sharpen their knife. this is "hardball," only on msnbc. i've seen this before -- the old "impromptu in-law visit." dad's a real cleaning machine. and look at mom whipping up some kraft homestyle mac & cheese. sure it's easy to make, but it looks like she's been busting her hump in the kitchen. [ doorbell rings ] ♪ let the fireworks begin. hi, it's so nice to see you.