work, it can certainly be devastating. but, as we just saw, it can also be a great learning experience to build from. let's turn to this week's board of directors for their thoughts. phil davis is a serial entrepreneur who has started three businesses. his most recent addition is a restaurant called phil the fire. jen gruber is also a serial entrepreneur. she's launched three businesses, as well. jen's also the author of the book "what if, and why not?" . and alfred edmund is the multimedia editor at large for black enterprise dotcom. great to see all of you >> thank you for having me. >> phil, you -- you kind of reopened one of your first businesses, but you did see a failure in your business, and that's what you think makes your success now, correct? >> absolutely. i had seven years to think about what i could do different when phil the fire closed back in 2004. but i also had to reinvent myself in that process. so i had to distinguish between defeat and failure, between my emotions and my passion, and between who i am and what i did.