tweet up to talk about harnessing the power of twitter. ♪ tweet, tweet, tweet >> from social media gurus to leaders of major companies to small business owners twitter is transforming the way people do business. >> takes the core value proposition of the business and makes it even better because it can notify people right in the moment to a specific place and specific time when to get the best experience. >> we asked for customer testimonials. we can survey folks, ask them what they like or don't like about our service. >> business owners from all over the country gathered at twitter con in new york city. there they learned from experts and from each other how to better leverage social media. >> as a piece of research, it's accurate. it's informative. it's certainly to the point. >> martha stewart shared her advice for connecting customers via twitter. >> look, i think it's really worth trying for any business. you want to be where your customer is so if there is a
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