but guess what, ladies? they're back. behold, the return of the granny panties. now women everywhere are trading in their thongs for full-bottomed undies. >> you can't always be in this tiny little wedgie situation every day. >> reporter: retail analysts say in the last year thong sales decreased 7% while styles like boy shorts briefs and high-wasted cuts increased by 17%. julia and mayan hit the jockey jackpot in march with the launch of a company me and you. selling bikini style panties with the word feminist printed on the bottom, a look so popular they're having a hard time keeping up with the demand. >> it's for them to feel more comfortable or feel comfortable the day they want to wear it because maybe the next day they want to wear a thong. it's a matter of choice really. >> reporter: fans of me and you even posting belfies, or butt selfies, wear their granny panties. >> girls want to see photos of
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