because he's going viral,oi thas good for ratings, that's good for business. >> here's the thing. cnn is now trailing behind the hallmark channel. in this new cycle -- and they are losing viewers year after year. this is a gift to cable news,ew this new cycle. if you are not gaining in ratings in the trump administration that has beenis unpredictable and quite frankly insane at times, in terms of all the information coming out, thet you are doing something wrong. >> brian: the next chapter was at 8:00 that same night, he goes back to the white house and find out his press pass has been deactivated. he goes back and does an interview with anderson cooper. did the white house hurt themselvesnd by making him moref a martyr than when he left? the story was jeff sessions not jim acosta. the night ended with jim acosta. >> you used the word "martyr" and that is exactly right. jim acosta is very accomplished at playing the victim, being a victim of circumstance, being in these situations. personally, the white house wins