you were onto something, you should research that. yes, sir? >> for haunted actions are there scary actions that go too far? >> sure, i think a really good haunted house is going to make space for customers to leave, you know, without being shamed, without being told they chickened out. to say you did a great job, you made it this far. john: yes, sir. >> i can accept we have a lot of energy, if i were green lobbyist or environmental sided politician, i would say that's only because of the efforts since the 70s to conserve. is there any validity in that? >> no validity whatsoever. we are probably using more now than then, even per person. not an issue. >> why is it fear is a more powerful motivator for human behavior han a positive tendency towards motivation. >> fear kept us alive, it is fundamental to our survival, so