food workers out there striking because this impacts them, they need it but the reason this took such, the reason this blew up in so many ways and brought so many people out together is because people are really saying that the minimum wage is not enough for them. they understand there's a recovery they're not feeling it. >> and jonas, there has been some growing consensus we've seen seattle we've seen oakland, different cities raising the minimum wage and also some major employers walmart, target mcdonald's. so this has had, the pressure has had some effect. >> definitely and i kind of side with emily. i don't think it's such a clever, organized scheme so much as the unions are jumping on a populist movement to kind of get the brand benefit. little to gary's point they're taking a lot of hits for boosting middle class workers' salaries with ridiculous health when it fits and pensions they have a bad reputation with the public and trying to gain it back latching onto the group