the prestige afterwards. >> is it the most important thing that you relate to the voter? >> it really is. being relatable isn't just about being likable. it's about trusting you. it's about saying i trust you to do the right thing by me and people don't trust someone they can't relate to. i did a focus group with women after this happened. it was so fascinating to see their response. they were so upset. they wanted hillary to be likable and they want to trust her and get a woman that gets them. they were so upset. she said something that was really interesting. we had no money when we got there. afterwards it wasn't easy. bill worked really hard. bill found a way to pay our mortgages. what people and women got so upset about is what about her? bill worked so hard. >> more to digest and we don't know if she's running yet. ladies, thank you for your time. time to check in with shepard smith. >> a horrible story coming to us out of atlanta and some brand