>> let me get milk. >> who can forget that famous ad coining the phase we learned about got milk. it is time to wife -- wipe -- off the milk mu mustache. they have have had a lot of famous people over the years but they are changing things up. they have at a new tag line: milk life. milk life. they hope to reach consumers at the more nutritional approach but i prefer got milk. >> it isn't just on their upper lip, it is flying around them.