ribbon to makeup. strange stuff. >> so i don't know if you are football fans. i'm a huge fan. i was watching the games yesterday. more than football teams winning and losing in yesterday's nfl championship playoff games. omaha, nebraska, donating big time to peyton manning's charity because of his signal calls. omaha. and pleated pants. well, they ended up on the loser list, thanks to 49ers coach jim harbaugh. sorry, coach. all right. so what about this omaha call? do you think it was a great idea to give recognition so now suddenly people want to buy products that are from omaha because peyton manning said it a gazillion times? >> every time he opens his mouth now it's $150,000. why not? the city of oklahoma really benefitted from it. his charity benefitted from it. now i think we're looking at a new paradigm in sports also where, you know, we thought it just comes from clothing and endorsements. now he opens up his mouth and it becomes a cash machine. >> i don't understand how omaha benefits it. are you going to change your