them at all. their rates go up, too. >> how do they change the strategy or make it more attractive other than a guy hanging out in pajamas and sipping on hot chocolate. >> this was part of the strategy and health care analyst knew they would be the late newcomers to sign up. 40 percent of the uninsured in 2012 were of the same age group. not surprising numbers and according to the ka iser number is 25 percent. we are one percentage below and march 31st being the deadline. >> it is not cpr but the defibalator is not put away entirely. how do you change the strategy to get the numbers higher. >> the plan, they hired communication folks for the folks who worked on obama campaign. it is part education. they have set up the penalties
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