stop picking winners and losers in the tax code. get rid of tax help enjoyed by the wealthy so more of their income will be subject to taxation. >> reporter: democrats criticized ryan for not identifying which deductions, loopholes and preferences he would give under any kind of tax system. ryan as chairman is writing an overhaul of the tax code. next year they plan to identify those. that is the plan. when you identify what democrats and republicans do to the tax code. athey agree you have to lower tax rates. to get rid of deductions to do so will be a awfully difficult fight. jon? jon: rich edson reporting from washington. thank you. the. jenna: it is certainly not what you're used to seeing as graphic images replaced company logos on, you can see it there, on cigarette packs. why the change? what is up with that? we'll have more on the story coming up on "happening now"