there. i understand that. but that is idiotic. that is absolutely nothing. it marks the death of ruggeded individualism. his idea of rugged individualism is wearing sandals in faculty hours, waiting for a check instead of earning one. this is the attitude of somebody who has never had a real job. >> kimberly: or managed a payroll. anything of the sort like that. all right. dana, what do you think? is this the message he should send out? will it resonate? does it work for america? >> dana: i thought of this as the john kerry moment of the 2004 campaign. when john kerry said at a town hall meeting "i voted before the war before i voted against it." bush campaign said bingo, that's the message. he is a flip-floper and carried through president bush's re-election. when this was said on saturday and the media nodded, okay. nobody paid attention to it. by sunday afternoon, wait a second. conservative media, start to say excuse me, what did he say? now everybody is covering it,