so it's marketed right to the teenagers. it's twitter and facebook and everything. how could you resist a 30-minute video about ugandan warlord. >> nobody seems to be able to resist it. >> every teenager, you got to see this. the thing about it, the politics are very complicated. i couldn't figure out what was what. i just chose to ignore it. >> you make jokes about a hateful man. i did because his name with rhymes with so many things. >> it's like the kony thing. >> kony and not the bro niegs that are obsessed. of course you guys do. and i think that invisible children organization, they do spend a lot of money on social media and film making.