would say, they don't like obamacare. they don't like government dictating all of these kind of decisions. >> what about jason's point about presentation and tone? that there's a kind of censorious or moral way that he presents them that is off putting. even to traditional moralists and particularly women. >> i think he should focus on economics, a lot of the speeches are economics. he tends to respond to social issues when asked. >> that's the way that he feels right here. >> he does feel it. but my point, i think he has a great story to tell about economics that i think a lot of women voters would like. but even when he does address the social issues, it's the idea that it's a big turnoff to american voters is largely, it's an idea that has more currency in the media circles that we travel in than among actual voters. it's the argument for romney is that he's going to reduce the margin of defeat in new