but it will be so expensive that both of the candidates could be out of breath by the time it is over. >>shepard: you could spend tens of millions in florida when you add up the market size, miami, and tampa huge, and orlando is big, and then you have jacksonville and the panhandle and the palm beaches is another market. just to cover those television stations costs tens of millions. >>reporter: you have to talk of this in terms of a marathon. maybe the temptation is to try to deliver a knock out punch in florida but it is not going to happen. they are going to have to go to a bunch of other contests after a brief respite and they will have to refill the campaigns because this will be expensive. >>shepard: expensive and fascinating to watch. january 31st, almost here, terry great to see you on the