packs have come in with a lot of money and have sort of -- well how much has it changed the dialogue of this race? i guess that is the question. >> reporter: huge, huge, jon, i mean it's a big game-changer events. the super packs are a new development. there were 12 super packs that spent $12.9 million through new year's day in iowa and other early states, and this is a different environment. the most money for one candidate went to mitt romney, $4.6 million, and many of those ads were attack ads against newt gingrich. but every candidate besides rick perry was out spent by a super pack that was backing that candidate. think about that dynamic. the candidate could stay positive while the super pack who supports that candidate could really go on the attack. jon: the numbers from our brain room i think the candidates and the super packs have spent $100 plus per vote tonight, or per expected vote, right?