credit cards or home loans. they can flip through products much like they did on the apps on the cell phone. with the tap and pay, they could load the credit card on to their cell phones. >> imagine you could tap on the retailers, it's all you need. >> auto you'll see media walls and basically digital posters with up to date and local global news. citi's new features will roll out in the banks in the next two years making traditional banking a thing of the past. many innovations are up and running in japan, china and other parts of asia. >> we need to really address the issues that came out of the financial crisis and put our customers in a very strong position and likewise, we need to be able to give them and present them with very strong digital experience. >> you mentioned the financial crisis. the taxpayers are surely going to be wondering how much this initiative will cost considering citibank got $49 billion in bailout money. they wouldn't tell us the exact amount. it's in the double digits of
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