a big financial mess and now they are having trouble keeping people in leadership positions. >> reporter: the group that helped propel donald trump to the white house. >> to get the endorsement is on the honor. >> reporter: now in turmoil. the nra sued its add agency. the same that created this iconic second amendment message featuring charlton heston. >> from my cold, dead hands. >> reporter: the bitter split was behind the scenes at the meeting in indianapolis. >> you are great american patriots. chris cox, wayne lapeer, three champions for the second amendment. >> but north vs on his way out. a day earlier nra ceo told the board of directors nourt was trying to extort him. he told him to step down as ceo