>> i really loved the black album. for jay-z to be the first one to get rick rooub ton produce in a long time shows how special he is as an artist. >> maybe we start a cappella. >> i got the rap patrol. >> that's money. >> rick reuben created so many classic hip hop records. mixing it with an acdc guitar staff. that's him 101. ♪ >> what jay-z represented that you could have longevity in hip hop.