ready to go this weekend. in terms of the other thing that people love to watch for, the ads. some did really well. and there was one that definitely fell flat. >> exactly. the ratings, early ratings suggest this was a huge game, 108 million viewers likely tuning in for the ads and the game. the alexa amazon ad, this is the jeff bezos ad with all those celebrities, playing with alexa, auditioning, this was the number one ad in the usa today ad meter poll overnight. other top ads, the dirty dancing spot featuring the giants. there were not a lot of hugely sensational or shocking ads. just a lot of good old-fashioned humor and comfort food ads. the one that fell flat was for dodge rams. the truck ad, using an mlk sermon in order to sell trucks. a lot of folks thought it was distasteful. heard from the mlk center about it as well. that's the morning after controversy, the mlk ad. it is telling in a world where as more options of tv viewing
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