>> good evening, it's daddy d. from the world famous bunny ranch. >> while dennis is controversial, he set up a way for women to become independent contracts of sorts. every week they broadcast live to promote themselves and their specialties. >> i have a really great latex collection. >> his working girls set their own prices, make their own deals, and can refuse any act or customer, no questions asked. it's a shift he believes has empowered these women to ask for the money they think they deserve. >> this is the only business that i know of in america where a girl is going to make 300% or 400% more than a man in the same business. >> isn't that kind of sad, though, that the only way women can do that is by selling their bodies? >> well, i look at it from a positive perspective. isn't it great there is a place they can do that? >> there are people who will say, look, dennis hoff is a pimp