and i think we have only -- only four -- there's like four or five states that still don't even consider human trafficking a felony. so, i think we have some -- >> there's also age mistake defense laws where a guy can go into a courtroom and say, oh, i didn't know she was of that age you're buying a human being, the age mistake defense law is sort of -- kind of doesn't make a whole lot of sense anymore, and i think that, you know, we can address that as well, so there's legislation state by state that can improve it, but i think back to what demi said, the thing that's going to improve it the most is people not buying, you know. >> what i like about the campaign is it's got humor. it's got big celebrity power. it's going to get to the kind of demographic that i guess we're talking about here, and it seems to me the real problem from all that we've been discussing is that a lot of these guys just aren't aware of the crime they are committing.