okay. all couples want a happiy, healthy marriage. for women, maybe that means, you know, your husband does the dishes, bathes the kids, fix things around the house and men, maybe you'd like your wife to maybe mow the lawn and take out the trash and change the oil in the car. the guys here on the floor are saying yes to that. am i stereo typing or what? forget about all of that. how about turning to the business of marriage? it's using economics to master love, marriage and dirty dishes. "the new york times" writer jenny anderson and paula shoeman an editor at "the wall street journal" wrote the book and join us. the guys are giving the thumb's up to mowing the lawn and doing the dishes and cooking and all of that kind of stuff. let me start how you came up with this idea. either one of you, go ahead. >> the financial crisis was just getting started.