why a lot of medical students aren't choosing family medicine. the potential for financial gain is not the same as those other fields. >> reporter: the health care bill does try to fix that. a 10% pay bump and add-on bill considered in the senate has an even bigger increase, medicaid. and it has other incentives, expands the program to forgive loans to some medical students who go into primary care. even before all that goes into effect, there had been some signs of change. last week, when medical students around the country picked their specialty, the number picking primary care was up, for the first time in 13 years. >> we've had a huge debate about health care reform. what do we need to do to get this country on a healthy track? the foundation of that is primary care and family medicine. students took notice of that. they became excited, thinking