expanding its entertainment venues, offering more activities, improving schools, and mayor todd strain says it's all to keep young talent around. >> all of those things taken together really do offer the opportunity. but we have just begun to fight it. >> reporter: this is not all about the future. gary monroe has found immediate rewards. >> we've got young people that don't have a lot of experience with business, but they have a tremendous amount of knowledge about the internet, about technology. they've lived it. >> reporter: and about that community. >> and how to communicate. >> reporter: by tapping that knowledge, he's more than doubled his business almost every year since it started six years ago, creating 30 jobs, along with a reason and a way for that talent to stay. and this is something we're seeing in many communities. this focus on saying if you can't keep the young people, you can't keep your talent, because