salons to college campuses. >> reporter: saturday's at the lamar edwards salon in washington are a little different these days. >> how many people have ever heard of a female condom. >> reporter: the first large scale effort of its kind health officials are trying to promote and distribute female condoms throughout the district. gerald armstrong jumped at the chance to take part, offering the protection to all of his clients. >> it gives the women some sense of empowerment about their own protection. we talk about beauty, hair, make-up, and things to make them feel better. we should start talking about things that are helping them live longer. >> reporter: from salon demonstrations to college campus safe sex parties. >> on the package, there's a lot of directions about how to use it. you see that? all right. >> reporter: these outreach efforts are targeting women with the hope of breaking the ice on an uncomfortable but potentially life saving issue.
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