in the cycling world. we think they can encourage people who wouldn't usually think of themselves as cyclists to get out on bikes and try that. they're particularly good for perhaps older people, people who are less fit. and people who live in really hilly areas of the uk, because it really flattens those hills. so what about the cost? dutch style city bike, at around about £2000. the folding high—performance electric bike here at around £3000. and the bentley, rolls—royce of the electric bike here, at around £8,000. certainly over the last 12 to 18 months, we've seen an explosion in popularity and demand for electric bikes. driven primarily by technological advances in the products, batteries getting lighter and better, the products are getting more durable. that's both consumers but also businesses who are moving from more traditional fossil fuel vehicles to electric cargo bikes to deliver their goods. i am of course a picture of parisian elegance,