Dell India climbs five places to become India's 'Most Desired Brand': TRA Research

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Four-time leader Samsung Mobiles India slipped seven positions to number eight.
TRA Research’s annual Most Desirable Brand 2021 list has thrown quite a lot of surprises. If you hold it to last year’s rankings, you will see things utterly out of order.
Dell India was crowned the most desirable brand this year; up five places from its sixth position last year. On the other hand, four-time leader Samsung Mobiles India slipped seven positions to number eight.
The second spot saw a similar change of guard. Mi from Xiaomi gained 10 spots to clinch the spot, while Apple iPhone dropped three spots to number five.

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