Going ahead, Nat Habit is aiming to be EBITDA profitable over the next 17-18 months. Presently, 55 per cent of the brand’s revenue comes from its own D2C site and the balance comes from e-commerce marketplaces. The brand is seeing 30 per cent of its business come from smaller cities and tier-2 markets. Additionally, it is aiming to reach an ARR of Rs 350-370 crore over the next two years. With a presence in tier 1, tier 2, and tier 3 cities, Nat Habit serves nearly 14 lakh customers and ships 15,000 units per day across 35 product lines

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