Dinesh Shamdasani, Hunter Gorinson, Warren Simons, and
Joshua Jones for what seems like ages now, spinning out of the buyout of Valiant by DMG. A direct-tot-retailer publisher, eschewing digital and trade paperbacks in favour of one-cover one-per-person comic book sales from big comic book names.
Comic Stores Give Bad Idea Their Five Best Customers – Are You One?
And now getting comic book retailers to choose their own five favourite customers, a nationwide network of Eltingville clubs.
Every Bad Idea destination store is sending us a list of THEIR FIVE BEST, MOST PRIZED, AND UNFLINCHINGLY LOYAL CUSTOMERS* — in short, they're sending us their whales.