Optimum Strategy
The best strategy will be to place your ICO on Coinschedule, get ratings from ICORating, Digrate, or any other rating service (it will help you to summarize leaks in your ICO), and start pushing FREE listings in order to place your ICO. Don’t forget that ICO ratings appear everyday as well as die everyday too. They start their ratings from parsing the top lists, so you could gain additional traffic that way as well.
Brian Kean, Chief Business Development Officer ICORating.com:
More importantly, the project should be well “packed.” All the materials (white paper, one-pager, web-site, etc.) should be composed in the language of the investors so that it will make the project more attractive to them. It is important to note that in 2018, investors into ICO will become more professional and there will be more players from the traditional financial market amongst them.