And this time, he's got an eye on sustainability with his new company Olive.
Using the startup's online platform, users can shop from a host of fashion and accessory brands. Their orders are then consolidated into one weekly delivery, sent in a soft zippered box that is reusable and made almost entirely out of recycled materials. Olive calls the reusable boxes "shippers."
The idea is to make as few deliveries as possible, thus reducing the carbon emissions associated with last-mile delivery. According to Bain & Company, a Walmart study from 2017 found that the carbon emissions for two items shipped together were 35% lower than if they had been shipped separately.