Jan 18, 2021 6:00 AM PT
Coffee is one of the most widely consumed beverages in the U.S. and worldwide. Americans consume 400 million cups per day, making the U.S. the world's leading consumer of coffee.
E-commerce and coffee go hand-in-hand. As the market grows -- and becomes more competitive -- coffee companies are coming up with more creative ways to get their products to online consumers.
The E-Commerce Times recently spoke with coffee and e-commerce experts to get their views on what's involved in successful online coffee sales.
"Selling coffee online was very popular even before the pandemic hit, which, of course, increased demand for all goods online," Murry Ivanoff, cofounder and CEO of Metrilo, told the E-Commerce Times. His company is an analytics, CRM and email marketing platform provider. "Coffee connoisseurs are really serious about their passion and very proactive in their search for interesting blends."