Apr 25, 2021
Mae West, that sassy, brassy 20th century American actress and sex symbol best known for her pithy platitudes, let loose this one in her 1959 autobiography: “An ounce of performance is worth pounds of promises.”
She may as well have been talking today to Mitchell Joseph of the M.J. Joseph Development Corp. of California, owner of the much-ballyhooed Chill-Can Beverage and Technology Complex for which construction began five years ago on Youngstown’s East Side. After all, Joseph has been sky-high on promises, rock-bottom low on performance in recent years.
About five years ago amid much fanfare, Joseph announced grand plans for a sprawling $20 million research and manufacturing complex in Youngstown for his company’s self-chilling beverage can technology. He vowed to create several hundred jobs and rejuvenate a decaying neighborhood. To a city thirsting for cool and promising economic catalysts, Mitchell’s pitch struck a nerve. He even sweetened his deals with emotional accounts of his great-grandfather who had started the Star Beverage Co. on the East Side site a century earlier.
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