Chinese Snack-Maker Shapes Up as a Spicy Hong Kong Offering
By Matthew Walsh / May 14, 2021 07:23 PM / Business & Tech
One of China’s spiciest snack-makers wants to be hot property on the Hong Kong bourse.
Weilong Delicious Global Holdings Co. Ltd., which makes chili-pepper coated flour strips known as “latiao,”
filed Wednesday for an IPO in city.
The cheap, lip-tingling strips are particularly popular among Chinese students, office workers and long-distance travelers.
In recent years they’ve become a cultural touchstone for younger people, sparking nostalgia for the freewheeling 2000s and occasionally cropping up in online memes and
Weilong booked an annual profit of 819 million yuan ($127 million) on 4.1 billion in revenue, the filing says. Based in the Central China city of Luohe, the firm was founded in 1999.