The recently implemented liquor law in Wisconsin aims to modernize the alcohol industry in the state, addressing various longstanding issues and providing clarity for businesses. The law introduces statewide operator's licenses for bartenders, expands opportunities for wineries, lowers excise taxes on hard seltzers, allows businesses to sell out-of-state beers and ready-to-serve cocktails on-site, and sets regulations for special event venues serving alcohol. State Senator Brad Pfaff highlights the importance of balancing growth and licensing requirements for the industry.