Printing Process: Rotogravure
Carta Blanca is the most traditional beer brand in Mexico. In 2019 launches Caguamita, a new line presentation inspired by the original "Quitapon" with a design that connects the brand with millennial consumers through an essentialist approach that preserves the brand's traditional values and evolves it to make it more attractive, fresher and shareable, looking to increase even more the brand consumption.