“Kicking off with the online events that feature guests such as Mark Kermode and Simon Mayo, and then bringing hugely diverse screenings out of cinemas and into communities means we can reach out to everyone as there’s sure to be something they will enjoy.”
When the first lockdown was announced back in March 2020, the team behind Cambridge Film Festival feared the 40th edition of CFF would not go ahead.
They immediately got to work to save the festival and to ensure that film lovers would continue to have access to movies that were not available via other platforms.
First came a partnership with three other UK film Festivals to produce AMPLIFY!, a virtual film festival that ran throughout November 2020 and attracted an audience of over 15,000, not just from Cambridgeshire but across the UK.