Cambrian College marketing students assist small businesses

'Our biggest takeaway was the value of supporting local businesses during times of uncertainty'
Author of the article: Star Staff
Publishing date: Jan 24, 2021  •  January 24, 2021  •  3 minute read  • 
For Guelph-based Rootham Gourmet Preserves, taking part in a marketing project with Cambrian students was a way to hear new ideas and give back to the community. Students pitched the idea of new products with a uniquely Northern Ontario twist. Supplied
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A class project has turned into a win-win situation for some Cambrian College Business Administration students and four independent business owners from across Ontario.
As part of their marketing course, students developed marketing plans for participating companies, with a goal of having the plans put into action.

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