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And with an estimated 10 million dogs in the UK - this means dog owners spend nearly £7.5 billion per year on toys and treats.
Key dates for dogs
Seven in 10 dogs get Christmas gifts, 18 per cent get 'Gotcha Day' gifts to celebrate the anniversary of them coming home and 51 per cent are rewarded on their birthday.
And ensuring they’re protected doesn’t come cheap either - with 34 per cent saying it costs more to insure their dog than their car.
The research was carried out by Le Chameau, the premium Wellington boot brand worn by the likes of the Duke and Duchess of Cambridge, the Beckhams and Taylor Swift, which has unveiled a collection of leather collars, leads, dog beds and accessories.