Brew Works' Rude Elf's Reserve: How IP Bullying Birthed The Brand That Remains 20 Years Later

One of my favorite ways that lame trademark fights end is when the victim of the bullying makes slight changes to their branding such that it pokes the bully in the eye while still getting the victim out of legal harm's way. When you couple that with the beer industry, all the more so. After…

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