Brands find novel ways to hitch a ride on the Zomato IPO buzz
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Last Updated: Jul 15, 2021, 06:58 AM IST
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Synopsis
Moment marketing is where brands hijack a trending topic and weave clever content around it, aiming to catch people’s attention by becoming a part of the trending conversation.
ETtech
Illustration: Rahul Awasthi
Zomato’s Initial Public Offering (IPO) on Wednesday -- a significant moment for its founders, investors, stakeholders, and the wider startup community – coincidentally turned out to be a “moment marketing” opportunity for several brands.
Moment marketing is where brands hijack a trending topic and weave clever content around it, aiming to catch people’s attention by becoming a part of the trending conversation.