Best of Bootstrapping: Solopreneur Bootstrapped a Niche E-commerce Venture to $12M

If you haven't already, please study our Bootstrapping Course and Investor Introductions page. It is very difficult to find gaps in e-commerce these days. Sawyer Twain Founder Chris Turner found one and executed the hell out of it. Sramana Mitra: Let's start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Chris Turner: I was born and raised in Phoenix, Arizona. I graduated from Arizona State University back in 2004. Sramana Mitra: What did you study? Chris Turner: Communications. I didn't make it too difficult for myself. Sramana Mitra: What did you do after you came out of school? Chris Turner: I got into marketing and advertising. It was in the auto industry. I was selling advertising to auto dealers across the nation. I did that for a few years. Then I ended up starting a dealership in Portland, Oregon. Sramana Mitra: Car dealership? Chris Turner: Yes. I became

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